Tuesday, March 13th, 2007
Are you ready to take your real estate business to the next level? If you are tired of just bringing home enough money to make a living, it is time for you to take some serious steps toward becoming the Greatest Real Estate Agent in the World.
Becoming the greatest real estate agent in the world requires more than just having the right education. In fact, schooling has little to do with becoming the greatest real estate agent in the world. Rather, finding success in this rewarding field requires having the right attitude and outlook.
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Thursday, March 1st, 2007
What does the word “marketing” mean to you? When you say “we need to do some marketing” or “we need a marketing plan,” what is the end result you are picturing?
Of all the functions that contribute to business growth, marketing has got to be the least standardized. Not only do the activities associated with marketing vary from company to company, but the purpose and goals of marketing differ widely. In many cases, marketing is a synonym for sales, which in my opinion is one of the biggest strategic mistakes a company can make.
Marketing is not sales. But marketing better be contributing to revenue generation or you’re wasting time and money. And probably lots of both.
Here is a simple way to think of marketing: your marketing activities need to make your sales process easier. How they do that will vary depending on your company and market. Product marketing is very different from service marketing. Business to business marketing is very different from business to consumer marketing. Marketing high cost goods and services requires a different approach from marketing commodities.
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